WHOW appreciates and supports craftsmanship and creativity. Our aim is connecting small local producers and enthusiastic entrepreneurs to the national & international market. WHOW shares talent and creates opportunities.

WHOW strives towards full transparency and therefore shares the story of the people and process behind the products.

Sustainable creativity
Handmade, naturally dyed, 100% cotton products.

Sustainable chain 
The people who collaborate with WHOW have good working conditions and get paid a fair amount for their products.

The people we think you should know.